Two West Idea Space Articles

Ads of The World

Cassie Huether — 6/11/2010 9:30:00 PM

I never tire of viewing creativity from around the world, at its best.

The Ads of the World blog nominates the best print, film, outdoor and online ads from Angola to Zambia and everywhere in between. Truly inspirational!

Clay Shirky on Cognitive Surplus

Doug Salva — 6/11/2010 9:30:00 PM

"Looking for the mouse."

This is from 2008, but I like how Shirky points out that people don't just consume media anymore. We like to produce and share too. And we have a huge amount of input that we are just starting to share.

Best quote, "...media that's targeted at you, but doesn't include you, may not be worth sitting still for."

The Worst Generation

Cassie Huether — 6/11/2010 9:30:00 PM

Because we just can't stop complaining about those pesky Gen Y workers, here's yet another study docking the 16 - 27 age set for an inflated sense of entitlement, narcissism and bigger than life egos.

Enough already. Instead of funding another study to fuel society's collective, ill-conceived notions of our generation, lets instead fund a study to learn how to effectively work with (and even learn from) a generation that grew up during a technological and social media boom, fueled by a...

Useful Things You Didn't Know Your Cameraphone Could Do

Doug Salva — 6/11/2010 9:30:00 PM

Some nice insight on using your camera phone in some innovative ways.

Brighter Mornings - By Tropicana

Scott Lichtenauer — 3/12/2010 7:15:00 PM

Sometimes advertising is so perfect that it just makes you smile. For instance, when Tropicana created an artificial sun for an Arctic village that hadn't seen a sunrise in 31 days. I wept - but just a little.

Anagnorisis & Peripeteia...brilliant!

Doug Salva — 2/15/2010 10:30:00 PM

Mike Rowe on Discovery, Realization and Lamb Castration - A great speech from TED. Wow! Watch it.

Bitchin' About Pitchin'

Cassie Huether — 2/15/2010 10:30:00 PM

Are agencies merely grinding their gears unnecessarily when it comes to pitches? This Ad Age video features clips from a couple big-name agency guys - Neil Powell, Robert Wong and David Lubars - discussing their opinions on why the standard "creative pitch" is a waste of time and resources.

The interview is from a few years back, but the discussion is still relevant. Is there a better way for agencies to appeal to potential new clients without draining funds and creative power?

Dumped! Brand names fight to stay in stores

Brady Donnelly — 2/15/2010 10:30:00 PM

I am sure I am not the only person to see this on CNN's homepage, but thought it was rather interesting regarding name brands being 'dumped' (according to the article) because of consumers' tight financial situation.

Vertical Navigation - Blech

Matt Cloud — 1/11/2010 9:45:00 PM

This article (http://bit.ly/7avxaO) goes fairly deep into the writer's case against the archaic vertical-navigation design of websites and explains how to maximize real-estate. It stems from comments regarding poorly designed alcohol websites in this article http://www.smashingmagazine.com/2009/12/07/the-unusable-and-superficial-world-of-beer-and-alcohol-websites/

Pepsi is giving away millions each month to fund refreshing ideas that change the world.

Matt Bramlette — 1/7/2010 9:45:00 PM

Instead of spending 33 million dollars on an ad to run during the Super Bowl, Pepsi is spending it's money on philanthropy by letting fans decide where to spend the grants. Cause marketing in effect.