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Idea Kitchen is a repository for the latest trends, important articles, break-through theories, cold-hard facts
and other knowledge-laden materials your competition doesn’t have.

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Public Content Public Discussion
Clay Shirky on Cognitive Surplus
Submitted by Doug Salva 06.11.10

"Looking for the mouse."

This is from 2008, but I like how Shirky points out that people don't just consume media anymore. We like to produce and share too. And we have a huge amount of input that we are just starting to share.

Best quote, "...media that's targeted at you, but doesn't include you, may not be worth sitting still for."


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The Worst Generation
Submitted by Cassie Huether 05.11.10 - Release date: 06.11.10

Because we just can't stop complaining about those pesky Gen Y workers, here's yet another study docking the 16 - 27 age set for an inflated sense of entitlement, narcissism and bigger than life egos.

Enough already. Instead of funding another study to fuel society's collective, ill-conceived notions of our generation, lets instead fund a study to learn how to effectively work with (and even learn from) a generation that grew up during a technological and social media boom, fueled by a...


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Useful Things You Didn't Know Your Cameraphone Could Do
Submitted by Doug Salva 04.13.10 - Release date: 06.11.10

Some nice insight on using your camera phone in some innovative ways.

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The Opposite of Fitts' Law
Submitted by Scott Lichtenauer 03.24.10 - Release date: 03.29.10

Article about Fitts' Law which states: the larger an item is, and the closer it is to your cursor, the easier it is to click on.

Good resource for perspective when developing user interfaces.


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State of the Internet: 2010
Submitted by Brooke Beason 03.02.10 - Release date: 03.11.10

The internet is the 'media leader' now. What would happen to a brand if they relied specifically on online marketing and nothing else. Would they grow or diminish? Thoughts?

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DISCUSSION
Brighter Mornings - By Tropicana
Very interesting way to bring the human/experiential element to the brand. Also a nice way to bring...
Post by Matt Bramlette 05.17.10
Optical Illusions Show How We See
This is why I love TED -- perception usually is reality, as is value.
Post by Gavin Johnston 10.27.09
Genius or Crazy?
Really interesting idea. One of those marvelous little tricks of evolution is that while we are...
Post by Gavin Johnston 10.20.09
GE's Augmented Reality
I too posted an article a while back about this interactive tool. http://ideakitchen.twowest.com/...
Post by Matt Bramlette 10.15.09
Marketing Spend Predicted to Drop in 2010
Maintaining marketing spend is by far one of the best ways a company can get ahead and stay...
Post by Cassie Huether 10.06.09
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