The Science of Building Trust With Social Media
Submitted by Doug Salva 02.24.10 - Release date: 02.25.10
It amazes me how so much emotion, intention and meaning is misunderstood and misinterpreted with digital communication. This article address the barriers to building trust in today's digital world.
...With a bit of help from our friends in the fields of psychology and information technology, we can apply the age-old intuitions of face-to-face conversation to whatever advances in technology come our way.
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| | Dumped! Brand names fight to stay in stores
Submitted by Brady Donnelly 02.15.10
I am sure I am not the only person to see this on CNN's homepage, but thought it was rather interesting regarding name brands being 'dumped' (according to the article) because of consumers' tight financial situation.
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| | Bitchin' About Pitchin'
Submitted by Cassie Huether 01.25.10 - Release date: 02.15.10
Are agencies merely grinding their gears unnecessarily when it comes to pitches? This Ad Age video features clips from a couple big-name agency guys - Neil Powell, Robert Wong and David Lubars - discussing their opinions on why the standard "creative pitch" is a waste of time and resources.
The interview is from a few years back, but the discussion is still relevant. Is there a better way for agencies to appeal to potential new clients without draining funds and creative power?
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| | Vertical Navigation - Blech
Submitted by Matt Cloud 01.11.10
This article (http://bit.ly/7avxaO) goes fairly deep into the writer's case against the archaic vertical-navigation design of websites and explains how to maximize real-estate. It stems from comments regarding poorly designed alcohol websites in this article http://www.smashingmagazine.com/2009/12/07/the-unusable-and-superficial-world-of-beer-and-alcohol-websites/
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| | End Your Digital Life...If You Want
Submitted by Ryan McNeil 12.10.09
Borrowing it's name from the Samurai suicide ritual aimed at restoring honor to a warrior, Seppukoo offers a service to assist you in ritual digital suicide to liberate your digital identity from the marketers that collect your information. The site will end your digital life (on Facebook) in grand fashion, restoring your honor.
It's no surprise that sites like Seppukoo spring up to provide sub-cultures online. The irony is that they are themselves, a social network and their mere...
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 | | | | | DISCUSSION | | |  | | | Optical Illusions Show How We See
This is why I love TED -- perception usually is reality, as is value.
Post by Gavin Johnston 10.27.09 | | | | | Genius or Crazy?
Really interesting idea. One of those marvelous little tricks of evolution is that while we are...
Post by Gavin Johnston 10.20.09 | | | | | GE's Augmented Reality
I too posted an article a while back about this interactive tool.
http://ideakitchen.twowest.com/...
Post by Matt Bramlette 10.15.09 | | | | | Marketing Spend Predicted to Drop in 2010
Maintaining marketing spend is by far one of the best ways a company can get ahead and stay...
Post by Cassie Huether 10.06.09 | | | | | Mass roots marketing
Brilliant article. It says a great deal about the flexibility and inventiveness of smaller, more...
Post by Gavin Johnston 09.30.09 | | |
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